Founded in May 2026, TRUNOVA STORE set out to connect the worlds of cash and digital payments. We make it possible for people to initiate digital financial transactions while paying in cash, with the broader goal of bringing a dependable range of financial services closer to communities throughout India.
Through the TRUNOVA STORE platform, local grocers, pharmacies and other neighbourhood businesses can participate as agents connected to the formal banking network. These agents can accept cash from customers and deliver digital services such as Direct Money Transfer (DMT), utility payments, mobile recharge, travel reservations and more.
Cash remains central to everyday life in India, while millions of people still have limited access to formal banking. By working alongside banks, TRUNOVA STORE helps agents bring digital financial services to these underserved customers. Our aim is to give agents one practical place to serve their communities while creating shared value for banks, local businesses and end users.